One of the biggest measurements of a website’s success is the stickiness of its visitor base. Generally web masters would rather have 1,000 visitors who return regularly (they are “stuck to the site”) as opposed to 3,000 visitors who only visit once or twice. These days the web is massive, carving out a niche for your site and gaining a following within that niche is the key to success.
There are many reasons why you should try to make your website as sticky as possible. Visitors who return regularly are more likely to purchase some of your products or content. If you have a membership site, then retaining your member base is critical for growing your íncome and long term success. Also, a faithful following will encourage viral promotíon of your site.
As the web gets bigger and bigger it is becoming more of a battle to ensure your website gets listed higher up in the search engines. Local businesses can sometimes get lost or struggle to get listed at all for relevant keywords or phrases.
As you will already know it is important for your website to appear as high up in the search engine results as possible. This is a technique known as Search Engine Optimisation or SEO for short and this process can take anything from a few months or even longer depending on the competitiveness of the keyword or phrase you want your website to get listed for.
Google has recently made some changes to its algorithms so that when you search for something Google will display local results on the page allowing you to find local businesses relevant to your search query.
Recently I was asked in an interview to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 1999, mostly for the better.
Most of the steps, however remain the same. Best of all, the strategies I recommend to fill your business are the same ones that can be applied to any business, and then applied again and again to other online ventures.
Here are 8 secrets to filling the prospect funnel in your business in 60 days:
Internet marketers and webmasters have always had a love/ hate relationship with Google. Whatever you think of them they do provide website owners with some great market research tools.
No matter what market you are in or plan to be in, you will find these free tools provided by Google very useful when researching your market. You should be researching your market constantly, NOT just when setting up your site.
The internet is ever changing and, if you’re not keeping up with those changes, you will be left behind.
Anyone interested in online marketing knows that web optimization is critical to a successful business. Web optimization comprises a number of different ideas, including search engine optimization, website analytics, and design factors, among many others.
However, optimization is more than just a standard set of practices. As every good interactive marketing agency knows, it is different for each business, and within each industry. Those differences are one of the primary aspects that make ‘do-it-yourself’ optimization without an interactive marketing agency such a risky prospect. An interactive marketing agency keeps abreast of the ever-changing landscape in order to implement best practices to achieve good positioning and visibility for a website — they are also able to conduct in-depth research to understand what your competition is doing as well.
If you are learning from scratch and implementing as you go, you can be put at a disadvantage compared to competitors who hire professionals. In this article, we’ll walk through some of the most common misconceptions about optimization. We’ll also look at what your company can do to see real optimization success.
If you know anything about the fundamentals of search engine optimisation, you will know that the experts’ opinions on what to do, what is now considered redundant and recommendations of the absolutely necessary elements you must put in place on your website, change with mind-spinning frequency. However, the bigger trends in search engine optimisation are easier to keep up with and most seem to be here to stay, as business owners become more attuned to just how important SEO is to their success.
SEO Trends 2009 And Beyond
The industry and ‘bigger picture’ trends have become relatively easy to identify as the SEO world becomes more established – increased awareness of SEO in general being the first major trend. Search engine optimisation used to be an exclusive world, with only those practising it really knowing what it entailed and how it boosted a website’s visitor stats.
Banyak mitos yang mengatakan bahwa Flash yang tidak ramah SEO (SEO friendly), namun ini sebenarnya adalah tidak benar. Seperti yang kita ketahui,membuat konten websitem yang dapat diakses kilat oleh mesin pencari (search engine) sangat penting bagi Anda untuk menjaga keberadaan online Anda dan mengarahkan trafik ke situs Anda. Berikut ini tips bagi pengguna Flash untuk dapat terindeks cepat di mesin pencari.