Google announced via Twitter this week, that public status updates from Facebook are now included in the search engine’s real-time search feature. That means the largest social network in the world is getting play in Google’s real-time search alongside Twitter, MySpace, and others, and these real-time results are often featured prominently on the first page of search results for the hottest queries. Continue reading
One of the biggest measurements of a website’s success is the stickiness of its visitor base. Generally web masters would rather have 1,000 visitors who return regularly (they are “stuck to the site”) as opposed to 3,000 visitors who only visit once or twice. These days the web is massive, carving out a niche for your site and gaining a following within that niche is the key to success.
There are many reasons why you should try to make your website as sticky as possible. Visitors who return regularly are more likely to purchase some of your products or content. If you have a membership site, then retaining your member base is critical for growing your íncome and long term success. Also, a faithful following will encourage viral promotíon of your site.
Someone sent me the question “Why Social Bookmarking? “.
And I thought to myself: “Um. Why not?“.
Since I’m not really sure what they meant by that, I’m going to assume that this person mean “Why should I use social bookmarking in my business?” , with a full understanding of all the risks associated with “assuming”.
I figure that if you’re reading this, you have that question, or a similar one.
As the web gets bigger and bigger it is becoming more of a battle to ensure your website gets listed higher up in the search engines. Local businesses can sometimes get lost or struggle to get listed at all for relevant keywords or phrases.
As you will already know it is important for your website to appear as high up in the search engine results as possible. This is a technique known as Search Engine Optimisation or SEO for short and this process can take anything from a few months or even longer depending on the competitiveness of the keyword or phrase you want your website to get listed for.
Google has recently made some changes to its algorithms so that when you search for something Google will display local results on the page allowing you to find local businesses relevant to your search query.
A lot of people can recognize good design when they see it on the web. But most people don’t really know what makes that design good.
How do you define “good design?” Is it subjective, like your favorite flavor of ice cream? Although there is some subjectivity within good design, there are artistic principles that good design is built from. Here are a few that form the foundation of good design.
Some people tweet a lot. I follow a good deal of them. Sometimes excessive tweeting can include plenty of wisdom. Often times, however, it is just annoying. Chances are that if you follow somebody, you do care what they have to say, at least to some extent. If they tweet too much though, you may find yourself caring less, and you may even decide to unfollow them. Do you unfollow people who tweet too much?
Excessive tweeting is at the root of more than one of Twitter’s problems.
Recently I was asked in an interview to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 1999, mostly for the better.
Most of the steps, however remain the same. Best of all, the strategies I recommend to fill your business are the same ones that can be applied to any business, and then applied again and again to other online ventures.
Here are 8 secrets to filling the prospect funnel in your business in 60 days:
It’s a saga we’re all familiar with by now: create a pretty awesome web service, start a trend, become a media sweetheart, make lots of money (VC or acquisition), get slapped with a lawsuit. Or two. Or fifty billion. Facebook added two more lawsuits to its heap recently: a countersuit from Power.com and a click fraud proceeding.
Facebook filed suit against Power.com in December. Facebook claimed the one-stop social-media aggregator was infringing upon their copyright, violating their TOS and scraping proprietary data. At the time, we weren’t sure whether “proprietary data” included user information.
Internet marketers and webmasters have always had a love/ hate relationship with Google. Whatever you think of them they do provide website owners with some great market research tools.
No matter what market you are in or plan to be in, you will find these free tools provided by Google very useful when researching your market. You should be researching your market constantly, NOT just when setting up your site.
The internet is ever changing and, if you’re not keeping up with those changes, you will be left behind.
Matt Cutts Talks Geo Tags and Webmaster Tools
Google’s Matt Cutts frequently posts useful tips for webmasters on the Google Webmaster Central YouTube channel. The short clips generally offer valuable nuggets of info that can have an impact on your site’s performance in Google.
In these videos, Matt always answers questions submitted by users, and in a recent one he answers the question: “How do meta geo tags influence search results?”
After months of working on making Multiply better — and doing so in a huge way — we’re finally ready to show the world what we’ve come up with.
We’ve given Multiply what on the surface may look like a fresh coat of paint, but amounts to much, much more than that. Multiply’s clean new look perfectly integrates this bundle of new features for easier and better sharing. The biggest of these include:
Usually when someone contacts me online, one of the most frequent questions I get asked is this: “How do I find a good web host?” or “Which web host do you use?”
This is one of those essential things you will need in order to earn that online income. You will need a web site and you will need a web host – somewhere to place that web site.
Sure there are countless marketers who work without a site but most have at least one main site which acts as their online calling card; where people can find them on the web. Of course, you can always use the social networks like Facebook, MySpace, Twitter… but that’s like operating your office out of Starbucks! Instead, a well designed site is just more professional and business like. It also means you’re serious about your online business.
TechCrunch got its hand on an email that was sent out to one Twitter app developer:
Twitter, Inc is uncomfortable with the use of the word Tweet (our trademark) and the similarity in your UI and our own. How can we go about having you change your UI to better differentiate your offering from our own?
Anyone interested in online marketing knows that web optimization is critical to a successful business. Web optimization comprises a number of different ideas, including search engine optimization, website analytics, and design factors, among many others.
However, optimization is more than just a standard set of practices. As every good interactive marketing agency knows, it is different for each business, and within each industry. Those differences are one of the primary aspects that make ‘do-it-yourself’ optimization without an interactive marketing agency such a risky prospect. An interactive marketing agency keeps abreast of the ever-changing landscape in order to implement best practices to achieve good positioning and visibility for a website — they are also able to conduct in-depth research to understand what your competition is doing as well.
If you are learning from scratch and implementing as you go, you can be put at a disadvantage compared to competitors who hire professionals. In this article, we’ll walk through some of the most common misconceptions about optimization. We’ll also look at what your company can do to see real optimization success.
If you know anything about the fundamentals of search engine optimisation, you will know that the experts’ opinions on what to do, what is now considered redundant and recommendations of the absolutely necessary elements you must put in place on your website, change with mind-spinning frequency. However, the bigger trends in search engine optimisation are easier to keep up with and most seem to be here to stay, as business owners become more attuned to just how important SEO is to their success.
SEO Trends 2009 And Beyond
The industry and ‘bigger picture’ trends have become relatively easy to identify as the SEO world becomes more established – increased awareness of SEO in general being the first major trend. Search engine optimisation used to be an exclusive world, with only those practising it really knowing what it entailed and how it boosted a website’s visitor stats.