TechCrunch got its hand on an email that was sent out to one Twitter app developer:
Twitter, Inc is uncomfortable with the use of the word Tweet (our trademark) and the similarity in your UI and our own. How can we go about having you change your UI to better differentiate your offering from our own?
That prompted an official response from Twitter’s chief of damage control Biz Stone. The use of “Twitter” appears to be pretty much off limits, but his comments about using “Tweet” have me puzzled:
We have applied to trademark Tweet because it is clearly attached to Twitter from a brand perspective but we have no intention of “going after” the wonderful applications and services that use the word in their name when associated with Twitter. In fact, we encourage the use of the word Tweet. However, if we come across a confusing or damaging project, the recourse to act responsibly to protect both users and our brand is important.
I’m not a trademark attorney–if you are, correct me if I am wrong–but if you register a trademark, aren’t you obliged to police it? I was under the impression that if you didn’t prevent others from using your trademark, you risked losing the protections granted by its registration.
If that is the case, maybe third-party application developers should be worried after all.
In addition, the above sentiment is how Twitter feels about the situation today, but what about in five years from now? What if it’s acquired by Google or News Corp–and they have a more stringent policy on the use of their trademarks?
One blog post does not make a legal exemption. I’d be careful of your use of Twitter or Tweet if your product can in any way be confused as an official company offering.
Author : Andy Beal
About the author:
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at firstname.lastname@example.org.