If you know anything about the fundamentals of search engine optimisation, you will know that the experts’ opinions on what to do, what is now considered redundant and recommendations of the absolutely necessary elements you must put in place on your website, change with mind-spinning frequency. However, the bigger trends in search engine optimisation are easier to keep up with and most seem to be here to stay, as business owners become more attuned to just how important SEO is to their success.
SEO Trends 2009 And Beyond
The industry and ‘bigger picture’ trends have become relatively easy to identify as the SEO world becomes more established – increased awareness of SEO in general being the first major trend. Search engine optimisation used to be an exclusive world, with only those practising it really knowing what it entailed and how it boosted a website’s visitor stats.
Now, most people know what it means, and most business owners are aware of just how important the internet is and how SEO can help them gain more customers. The next major trend and one which is definitely here to stay, is the rise and rise of Google – they have dominated the world of search engine optimisation for years, and their lead over competitors such as Yahoo and MSN is only getting bigger.
When Google speaks, SEO consultants listen and if your business is not being found on Google, it’s almost certain it’s not being found at all – around 70% of user searches are done using Google. SEO tools and automated processes are becoming an important part of the reporting of website results – individuals are focusing on developing these tools for companies to buy, who may be struggling to find or afford a good search engine optimisation agency. Such tools can offer good basic data, but it’s worth remembering that it’s still what you do with the data that’s important.
Dipping into the actual technicalities of good SEO practice, good content has been king for a while and remains so. As a business owner, if you write, or employ an SEO copywriter to write good quality articles and press releases, this will benefit your search results hugely, encourages links to and from your website – and links are extremely important as the ‘currency’ of good quality SEO.
Finally, a trend clear to all – not just those operating in the search engine optimisation world – is the rise and rise of social networking sites. Facebook and now Twitter are educating people to communicate in a whole different way, and business owners should be engaging these people in order to develop a whole new audience.
Keep Up With SEO – Your Business Will Benefit
There are many more trends in search engine optimisation, too many to mention here, but one thing remains clear – business owners small and large cannot afford to ignore SEO and must become well-versed in good SEO practice if they want to keep up with the ever-changing world of consumer web behaviour.
Author : Harvey McEwan